Best Email Sending Practices
Follow these recommendations to improve email delivery and reduce spam issues.
Email Sending Guidelines
Following these best practices helps improve inbox delivery and protects your domain reputation.
Mark legitimate emails as "Not Spam" when they land in the Spam or Junk folder.
Send emails only to known and valid recipients who have opted to receive them.
Avoid sending bulk or unsolicited emails.
Avoid spam-triggering subject lines, keywords and misleading content.
Maintain a consistent and legitimate email-sending pattern.
Avoid sending a large number of emails within a short period.
Regularly remove invalid, inactive or bouncing email addresses from mailing lists.